Harley-Davidson price target raised to $30 from $25 at DA Davidson
DA Davidson analyst Griffin Bryan raised the firm’s price target on Harley-Davidson (HOG) to $30 from $25 and keeps a Buy rating on the shares. The firm continues to be…
Fiscal Year: January - December
Harley-Davidson, Inc. (HOG), listed on the NYSE, has a market capitalization of $2.66B. As of Jul 06, 2026, the stock is trading at $25.32 per share@else an unavailable price , offering investors a clear view of its current market value. Harley-Davidson, Inc. is a prominent player in the industry sector, attracting both institutional and retail investors due to its performance and potential.
With a P/E ratio of 12.93, investors can assess the stock's valuation in comparison to its earnings. A P/E ratio is a crucial indicator for value investors, showing whether the stock is over or undervalued relative to its current earnings. Harley-Davidson, Inc. also offers a dividend yield of 2.99%, making it an attractive option for income-focused investors who seek regular dividends.
DCF analysis data is not yet available for Harley-Davidson, Inc. (HOG). The fair value estimate will be displayed once sufficient analyst forecast data is collected.
The proprietary SS Score for Harley-Davidson, Inc. is a unique metric that analyzes the company's financial health and growth potential. The score takes into account critical factors such as revenue growth, net income, free cash flow (FCF) compound annual growth rate (CAGR), the trend of shares outstanding, and the debt-to-FCF ratio. This helps investors to make a more informed decision, as an undervalued stock might still have poor financial fundamentals.
To view the detailed SS Score for Harley-Davidson, Inc., Login or Upgrade for access.
The Price to Free Cash Flow (P/FCF) ratio for Harley-Davidson, Inc. is 59.2, offering insights into how much investors are paying for the company's free cash flow. A lower P/FCF ratio typically suggests that the stock is undervalued, while a higher ratio may indicate overvaluation.
In summary, Harley-Davidson, Inc. (HOG) has shown consistent financial performance, as illustrated by the financial charts above, which track its revenue growth, net income, free cash flow, and shares outstanding over the past several years. These metrics provide investors with key insights into the company's past and projected future performance. Investors should use the SS Score alongside the DCF Fair Value to make better-informed decisions about whether to buy or hold the stock.
*This analysis is for informational purposes only and does not constitute investment advice. Always read the company's 10-K filings and do your own research before making any investment decisions.
Whether Harley-Davidson, Inc. (HOG) is a good stock to buy depends on various factors, including its financial health, market conditions, and your investment strategy. It is important to assess the SS Score and review the company's fundamentals before making any investment decisions.
The fair value of Harley-Davidson, Inc. (HOG) is determined through our Discounted Cash Flow (DCF) analysis. This value represents the intrinsic worth of the stock based on its expected future cash flows. To view the specific fair value, consider subscribing to our service for complete access.
The SS Score is a proprietary financial quality metric that assesses factors such as revenue growth, net income, free cash flow growth, and debt levels. It helps investors evaluate the overall financial health of Harley-Davidson, Inc.. To access the full SS Score, consider upgrading your subscription.
Harley-Davidson, Inc. is a significant player in the industry sector, with a market capitalization of $2.66B and a competitive P/E ratio of 12.93. Investors should compare these metrics with industry peers to gauge whether Harley-Davidson, Inc. is outperforming or underperforming within its sector.
DA Davidson analyst Griffin Bryan raised the firm’s price target on Harley-Davidson (HOG) to $30 from $25 and keeps a Buy rating on the shares. The firm continues to be…
Indian posted an ad mocking CEO Artie Starrs -- a move that has fueled speculation about a broader anti-Harley social media campaign.
Harley-Davidson said on Tuesday it is bringing production of the Revolution Max engine platform for North America back to the U.S.
Harley-Davidson (HOG) is bringing production of the Revolution Max platform for North America back to the U.S. as part of the company’s Back to the Bricks strategy. The move brings…
Move supports Back to the Bricks strategy and leans into Company's American manufacturing footprint MILWAUKEE, June 9, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (...
Conservative activist Robby Starbuck warns Harley-Davidson's recent executive hires risk alienating American riders fed up with wokeness and DEI.
“I regret to inform you unfortunately today I am going to have to expose them again,” Starbuck said in a new social media post from Wednesday.
MILWAUKEE, June 2, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company") (NYSE: HOG) announced today that it will present at Baird 2026 Global Consumer, Technology & Services Conference at the In...
MILWAUKEE, May 21, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. The dividend is payab...
Morgan Stanley raised the firm’s price target on Harley-Davidson (HOG) to $15 from $12 and keeps an Underweight rating on the shares. The firm raised 2026 estimates post-Q1 to reflect…
UBS raised the firm’s price target on Harley-Davidson (HOG) to $26 from $19 and keeps a Neutral rating on the shares. The firm’s confidence in Harley-Davidson is the strongest it…
Citi analyst James Hardiman raised the firm’s price target on Harley-Davidson (HOG) to $26 from $23 and keeps a Neutral rating on the shares.
Baird analyst Craig Kennison raised the firm’s price target on Harley-Davidson (HOG) to $28 from $24 and keeps a Neutral rating on the shares. The firm updated its model following…
Harley-Davidson stock ($HOG) gains momentum as the legendary motorcycle brand kicks off a major comeback attempt with its “Back to the Bricks” strategy. This shift comes under the lead of…
The motorcycle maker reported earnings per share of 22 cents from sales of $1.2 billion. Wall Street was looking for earnings per share of 22 cents from sales of $1 billion.
Sees FY26 HDMC global motorcycle retail sales 130,000-135,000 units; global motorcycle wholesale shipments 130,000-135,000 units; operating income of a ($40M)-$10M; HDFS operating income $45M-$60M; Li...
Harley-Davidson (HOG) announced “Back to the Bricks,” its new strategic plan designed to restore the Company’s performance and deliver profitable growth. Back to the Bricks is built on five key…
Reports Q1 revenue $1.17B, consensus $996.62M. “We’re pleased with our Q1 results, which reflect actions we’ve taken to drive demand and improve dealer health. We saw a 14% increase in…
The motorcycle company's new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.
Strategy Leverages Harley-Davidson's Competitive Advantages to Restore Volumes and Build Platform for Value Creation; Targeting over $350 million of HDMC EBITDA in 2027 Conference Call at 8 a.m. CT to...
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