Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues
The shakeup of Harley-Davidson (HOG) continued Monday as the struggling motorcycle maker named a new CEO.
Fiscal Year: January - December
Harley-Davidson, Inc. (HOG), listed on the NYSE, has a market capitalization of $. As of Aug 19, 2025, the stock is trading at $28.00 per share, offering investors a clear view of its current market value. Harley-Davidson, Inc. is a prominent player in the industry sector, attracting both institutional and retail investors due to its performance and potential.
With a P/E ratio of 14.54, investors can assess the stock's valuation in comparison to its earnings. A P/E ratio is a crucial indicator for value investors, showing whether the stock is over or undervalued relative to its current earnings. Harley-Davidson, Inc. also offers a dividend yield of 2.57%, making it an attractive option for income-focused investors who seek regular dividends.
Our Discounted Cash Flow (DCF) analysis reveals that Harley-Davidson, Inc. (HOG) may be overvalued compared to its intrinsic worth. However, to see the exact DCF fair value, please Login or Upgrade for access.
The proprietary SS Score for Harley-Davidson, Inc. is a unique metric that analyzes the company's financial health and growth potential. The score takes into account critical factors such as revenue growth, net income, free cash flow (FCF) compound annual growth rate (CAGR), the trend of shares outstanding, and the debt-to-FCF ratio. This helps investors to make a more informed decision, as an undervalued stock might still have poor financial fundamentals.
To view the detailed SS Score for Harley-Davidson, Inc., Login or Upgrade for access.
The Price to Free Cash Flow (P/FCF) ratio for Harley-Davidson, Inc. is 4.12, offering insights into how much investors are paying for the company's free cash flow. A lower P/FCF ratio typically suggests that the stock is undervalued, while a higher ratio may indicate overvaluation.
In summary, Harley-Davidson, Inc. (HOG) has shown consistent financial performance, as illustrated by the financial charts above, which track its revenue growth, net income, free cash flow, and shares outstanding over the past several years. These metrics provide investors with key insights into the company's past and projected future performance. Investors should use the SS Score alongside the DCF Fair Value to make better-informed decisions about whether to buy or hold the stock.
*This analysis is for informational purposes only and does not constitute investment advice. Always read the company's 10-K filings and do your own research before making any investment decisions.
Whether Harley-Davidson, Inc. (HOG) is a good stock to buy depends on various factors, including its financial health, market conditions, and your investment strategy. Our analysis indicates that the stock may be overvalued compared to its intrinsic value. However, it is important to assess the SS Score and review the company's fundamentals before making any investment decisions.
The fair value of Harley-Davidson, Inc. (HOG) is determined through our Discounted Cash Flow (DCF) analysis. This value represents the intrinsic worth of the stock based on its expected future cash flows. To view the specific fair value, consider subscribing to our service for complete access.
The SS Score is a proprietary financial quality metric that assesses factors such as revenue growth, net income, free cash flow growth, and debt levels. It helps investors evaluate the overall financial health of Harley-Davidson, Inc.. To access the full SS Score, consider upgrading your subscription.
Harley-Davidson, Inc. is a significant player in the industry sector, with a market capitalization of $ and a competitive P/E ratio of 14.54. Investors should compare these metrics with industry peers to gauge whether Harley-Davidson, Inc. is outperforming or underperforming within its sector.
The shakeup of Harley-Davidson (HOG) continued Monday as the struggling motorcycle maker named a new CEO.
Departing CEO Jochen Zeitz recently survived an activist challenge. The transition to the new leadership will take effect Oct. 1.
Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1, ending a prolonged search for a candidate to succeed incumbent Jochen Zeitz.
MILWAUKEE, Wis. , Aug. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs a...
Harley-Davidson (HOG) expects to have $1.25 billion in new discretionary cash at its disposal thanks to the sale of nearly 10% of its financing division. Shares of the motorcycle retailer are up about...
Harley-Davidson again reported disappointing motorcycle sales, but its stock is rallying after a partnership between its financial-services business and KKR and Pimco.
Shares of Harley-Davidson Inc. surged as much as 24% on Wednesday—their biggest gain since October 2020—after the iconic motorcycle manufacturer announced a major monetization effort involving its fin...
Harley-Davidson, Inc. (NYSE:HOG) Q2 2025 Earnings Call July 30, 2025 9:00 AM ET Company Participants Jochen Zeitz - Chairman, President & CEO Jonathan R. Root - CFO & President of Commercial Shawn Mi...
Financial results didn't matter to investors after the company announced a partnership related to its financing unit.
Harley-Davidson reported a lower second-quarter profit and did not provide an annual forecast on Wednesday, as U.S. President Donald Trump's tariffs continued to weigh on the motorcycle maker.
Unlocks ~$1.25 billion of discretionary cash for Harley-Davidson and transforms Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that will continue to originate and...
MILWAUKEE , July 30, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2025 results and announced a transaction entered ...
Harley-Davidson is in talks with Pacific Investment Management Co and KKR & Co. to sell a stake in its financing unit and existing motorcycle loan portfolio in a deal worth $5 billion, Bloomberg News ...
Harley-Davidson (NYSE:HOG) is anticipated to announce its Q2 2025 earnings on Wednesday, July 30, 2025. Consensus forecasts suggest earnings of approximately $0.96 per share, a decline from $1.63 in t...
Harley-Davidson's revenue, profits, and cash flows have sharply declined due to weak demand, high interest rates, and shifting consumer preferences. Despite low share prices, ongoing financial deterio...
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE , July 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its second quarter 2025 financial results before market hours W...
Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-D...
LOS ANGELES , June 2, 2025 /PRNewswire/ -- The Law Offices of Frank R. Cruz is investigating potential claims against the board of directors of Harley-Davidson, Inc. ("Harley-Davidson" or the "Company...
MILWAUKEE , May 19, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today issued the following statement in connection with the release of the certified vot...
Harley-Davidson on Wednesday beat back investor H Partners' proposal to remove three directors, including the CEO, the company said in a statement.
NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley”, or the “Company”), whic...
MILWAUKEE , May 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the second quarter of 2025. The dividend is payabl...
MILWAUKEE , May 14, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today announced that the preliminary results of its 2025 Annual Meeting of Shareholders ...
A preliminary vote shows shareholders backed Chairman Jochen Zeitz and two other board members, despite an activist's attempt to remove them.
Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card MILWAUKEE , May 12, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE...
Below estimates were sourced from SimplyWallSt and are intended for educational purposes only as a baseline for the analysis.
Year | FCF Estimate | % | # Analysts |
---|---|---|---|
2025 | 717.19M | -17.31% | Est @-17.3% |
2026 | 567.10M | -20.93% | Analyst x1 |
2027 | 474.78M | -16.28% | Est @-16.3% |
2028 | 424.18M | -10.66% | Est @-10.7% |
2029 | 395.68M | -6.72% | Est @-6.7% |
2030 | 380.96M | -3.72% | Est @-3.7% |
2031 | 373.67M | -1.91% | Est @-1.9% |
2032 | 371.26M | -0.64% | Est @-0.6% |
2033 | 372.15M | 0.24% | Est @0.2% |
2034 | 375.15M | 0.80% | Est @0.8% |
Below are the FCF estimates with the discount factor and the calculated present value with the terminal value that led the results above.
Year | FCF | Discount Factor | PV of Future FCF |
---|---|---|---|
2023A | 547.48M | 1.00 | 547.48M |
2024A | 867.27M | 1.00 | 867.27M |
2025E | 717.19M | 1.07 | 668.93M |
2026E | 567.10M | 1.15 | 493.36M |
2027E | 474.78M | 1.23 | 385.25M |
2028E | 424.18M | 1.32 | 321.04M |
2029E | 395.68M | 1.42 | 279.32M |
2030E | 380.96M | 1.52 | 250.84M |
2031E | 373.67M | 1.63 | 229.49M |
2032E | 371.26M | 1.75 | 212.67M |
2033E | 372.15M | 1.87 | 198.84M |
2034E | 375.15M | 2.01 | 186.95M |
Terminal | 8.16B | 2.01 | 4.07B |
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